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        • Slide 1

        Background

        Internet in China has been rapidly developing,and the number of Internet users has ranked first in the world. The amount of online retail market is close to nearly 2 trillion: social media, video, and mobile Internet is developing rapidly as well. Enlarging enterprise brands via the Internet and digital media, innovative marketing methods is particularly important. This urges enterprises to try different marketing methods to cater to consumers’ diversified values, meet consumers’ diversified demand and adapt to individual consumptions; such as green marketing and ecological marketing. Increasingly server market competition among enterprises and regular marketing methods do not work well in many cases, so enterprises have to find new ways to make marketing and make innovation; such as political marketing, digital marketing, direct marketing, image marketing and relationship marketing.

        Our Location

        Welcome to China Digital Marketing Innovation Summit 2016 Website

        Established in Shanghai at the beginning of 2010, China, ECV International is a professional company to plan and organize international conferences. We committed to providing professional business and management consulting services to the local and multinational companies. Through cooperating with some government departments, industry associations, we successfully held some high-level international events with profound effects, and we have established very good cooperation with a lot of multinational enterprises, which promote industrial development and international communication.

        Highlights

        Current Situation and Development Trends of Digital Marketing in China
        Innovating to Meet the Shifting Demands of the Marketplace in Digital Age
        Tips for Winning the Micro Moments
        Social Marketing in the Age of Mobile Internet
        Integrated Brand Marketing and E-commerce Promotion
        Brand Building in DT Age, a Journey of Heart
        The Strategic Transformation of Manufacturing Industries in Digital Age
        The Way to Build Efficient E-commerce Platform, Using Cross-channel Marketing to Increase ROI
        Creation of Damu Superman Sword to Promote General Full-flow Marketing
        Big Data, Pilot Precision Marketing
        Rebuilding Car Industry with Big Data, Satisfying the Customers
        How to Enlarge Brand Influence and Popularity by Increasing the Sharing of Content
        Mobile+ Integration: New Trend of Programmatic Buying in China
        Tips for B2B Marketing Strategy in Digital Age
        Improving Customer Experience, Leading Digital Hospitality
        Acquiring&Engaging Customers in the Multi-screen Digital Age

        Participants

        Government / Association

        President / Vice President / CEO / COO

        President / General Manager

        E-Commerce / Sales / Marketing Director

        Channel / Brand / Product Owner

        Director / Managerof Business Unity

        International Sales / Business Development Director

        Strategic Development Director

        Import and Export Manager

        Regional Director / Manager

        Partners

        By Industry

        Internet

        E-commerce

        Retail

        Garments

        Consumer goods

        Cosmetic

        春秋彩票老版本手机 appliances

        Industrial manufacturing

        Automobile

        Finance

        Aviation

        Real estate

        Media / advertising

        PR

        Consulting company

        Guest Speakers

        Millward Brown

        OgilvyOne

        Tencent

        Google

        Alimama

        Pfizer

        General Motors

        Didi Kuaidi

        Accor Hotel Group

        Haier Group

        P&G

        Dianping.com

        Ctrip.com

        DSM

        History Review

        work Conference registration
        work Overview
        work Q & A
        work Tea break & Networking
        work Panel Discussion

        Past Speaker

        work Mr. Dr Neil Wang
        Global Partner
        Frost & Sullivan
        work Mr. Chris Reitermann
        President
        Ogilvy & Mather Advertising, Asia Pacific
        work Mr. Scott Beaumont
        President of china
        Google
        work Mr. Christopher K. Wong
        Vice president
        IBM
        work Mr. Ken Hong
        Gm, Marketing Strategy
        Sinaweibo
        work Ms. Sophia Ong
        General Manager
        Tencent
        work Mr. Frankie Fu
        Vice President
        Youku Tudou
        work Mr. Dr. Zhang Tian
        Director
        Coca-cola china

        Who will speak

        work Kevin Guo
        General Manager of Marketing Communication Department
        Ctrip.com
        work Joanna Wang
        Chief Marketing Officer
        Alimama 
        work Linda Hou
        Director of Baidu Marketing Research Institute
        Baidu
        work Jerry Huang
        Vice President
        Dianping.com
        work Enjoyce Zhu
        Chief Operating Officer
        Edenred-Accentiv’ (China)
        work Nancy Yuan
        Regional Digital Marketing Director, Asia Pacific
        Melia Hotels International
        work Mike Zhu
        Head of eCommerce & Analytics
        OgilivyOne China
        work Bowen Li
        Senior Product Manager
        Baidu
        work Derek Kwok
        Head of Platform Solutions, Greater China
        Google
        work Aseem Puri
        CMO
        Unilever International
        work Eric Tian
        Partner
        Nice
        work Hu Bei
        Social Media Operation Director, New Media Centre
        Spring Airlines
        work Edward Bell
        CEO
        FCB Greater China
        work Dan lu
        Director, Social & Performance Ads (SPA)
        Tencent
        work Joss Fu
        Vice President, General Manager
        The DiDi 春秋彩票老版本手机
        work Wenzhong Liu
        Social Touch
        Strategic Consulting Director
        work 孙鲲鹏
        数据战略发展总监
        海尔家电产业集团
        work Deepender Rana
        CEO
        Kantar Consumer Insights Greater China
        work Ahle Kuang
        Senior Marketing Manager
        Mead Johnson Nutrition
        work Siebe Gerbranda
        Agency Director
        The George

        Supporter

        CONTACT

        Address: Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Zhabei District, Shanghai
        Media Partner: Lisa Li   Email: lisal@
        Attending Tickets: Michelle Wu Tel +86 21 6605 9539 ext 660
        Email: Michellew@
        Speaker Enquiry : Mary Du   Email:maryd@